The Vandecasteele story
Every brand is built on story — and ours begins with Hetty.
Vandecasteele is the maiden name of my fiercely fabulous grandmother, Henriette Charlotte Vandecasteele — known to us all as Hetty. She arrived in the UK during WWII, blending European flair with British resilience. A true matriarch, she lived 101 vibrant years filled with music, dancing, laughter, and incredible food.
That spirit — joyful, elegant, and unyielding — runs through everything we do.
Our style and the things we love
Atelier Vandecasteele channels this legacy with intention: a love of vintage treasures and modern style, the glamour of times past and the possibility of what’s next. Think English country house meets European flair — with a little Hetty-style eclectic wisdom. Here, the finer things in life mingle with faded beauty and layered storytelling.
I’m Clare — founder, photographer, stylist, and creative director. I travel. I grow flowers that bring me joy and inspriation. I cook every day. I believe in the power of noticing what others miss — and turning that into something meaningful. This is the essence I bring to every project.
"If you want to go fast go alone. If you want to go far, go together"
Who chooses to work with us and why?
The people and brands drawn to us share that same sensibility: creative, curious, emotionally intelligent. They seek substance over trend, story over slogan, soul over scale.
We work in close collaboration — not as distant creatives, but as true partners at the table. Together, we shape bold ideas rooted in trust, instinct, and purposeful beauty. We bring the best collaborators on board — but we don’t believe in striving. We believe in cultivating. In doing the deep work that lets vision grow wild.
Atelier Vandecasteele is a creative studio for brands with stories to tell —
for those who want to feel as good as they look, and resonate with their audience in quietly powerful ways.
Aligned. Elevated. Quietly unforgettable.
Together we can reach achievements you never thought possible on your own.
